سال انتشار: ۱۳۹۳

محل انتشار: کنفرانس بین المللی اقتصاد، حسابداری، مدیریت و علوم اجتماعی

تعداد صفحات: ۱۲

نویسنده(ها):

Sahar Rahimnezhad – Corresponding author : Master in business Management, Islamic Azad University, Iran: Rasht Branch
Hamidreza Alipour – Assistant professor, Department of Management, Islamic Azad University, Iran: Rasht Branch

چکیده:

This study seeks to investigate the export performance of tea exporting companies according to importance of promoting non-oil exports and measure the effect of these factors on export performance. Hence tea exporting brand owner companies have been selected as a sample statistical to gather the necessary information from them be answered the main research question what are the determinants of export performance of tea product. This research method is practical from the aim and on the method is research and descriptive survey that the required data is collected by using of questionnaires, data bases and computer networks, 19 tea exporting companies as statistical population were chosen and the sample size was estimated to be equal to 111.Datacollected was examined by SPSS and linear regression analysis. The findingsindicate a significant positive relationship between the integrated marketing tactics and export performance, integrated the competitive tactics and perceived competitive advantage, perceived competitive advantage and export performance, managers export experience and integrated marketing tactics, managers export experience on export performance of tea exporting companies