سال انتشار: ۱۳۹۳

محل انتشار: کنفرانس بین المللی اقتصاد، حسابداری، مدیریت و علوم اجتماعی

تعداد صفحات: ۱۰

نویسنده(ها):

Mohammad Kavoosi-Kalasham – Assistant Professor, Department of Agricultural Economics, Faculty of Agricultural Sciences, University of Guilan, Iran
Houman Kazerani – MS Agricultural Management, Islamic Azad University, Rasht Branch, Rasht, Iran.
Morteza Heydari-Shalmani – MS Agricultural Management, Islamic Azad University, Rasht Branch, Rasht, Iran.
Hamid Reza Alipour – Department of Business Management, Islamic Azad University, Rasht branch, Rasht, Iran

چکیده:

Handicrafts could be considered as capability and tourism absorption tool. Many tourists like to buy different handicrafts from sites their visit that these handicrafts counted as cultural products of visited sites. Handicrafts and tourism had bilateral ties and could provide development tools for each other. Present study investigates tourism capability strategies of Masoule and its declaration. Also, in this study, Dematel technique used for showing the relationship among investigated parameters. Results revealed that responders believed declaration, instruction and management strategy implication are the most effective parameters on tourism capability strategies